MINDEYE


ARTIST PORTFOLIO

Veronika Pell

a.k.a. Mindeye
Veronika Pell is a Helsinki-based multidisciplinary artist working with AI under the pseudonym Mindeye. Her practice spans video art, digital image series, installation, sound, and participatory formats. Originally from Uzbekistan and raised in Finland, she studied film directing in Moscow before transitioning into contemporary art, blending her multicultural background with new media tools.

As Mindeye, she collaborates with generative models to "grow imagery"—a visual language of transformation, dissolution, and emergence. Her works often hover between dream and data, where cloudlike textures, staged rituals, and synthetic characters mutate into states that feel both ancient and futuristic. Rather than telling stories, she builds perceptual environments—compressed climates of feeling that evoke tension, fragility, and quiet intensity.

Veronika’s work investigates boundaries between the natural and the artificial, the structured and the formless. Her videos and image series create poetic disturbances in perception, inviting viewers to dwell in unstable, shifting states of being.

Her AI-based works have been exhibited and screened internationally. In 2025, she was named one of the Top 50 Women in AI Art by Leonardo.Ai and featured in Forbes Australia. Her short film How to Poison Art received 2nd place in the Arts & Culture category at the Korean International AI Film Festival, and was shortlisted for Runway’s Gen:48, the AI Academy Awards, and screened at VIFF, AI Film Fest Amsterdam, and the Sotheby’s Institute of Art.
Artwork
How to poison art: a step-by-step guide
My Baby - Smiley Virus (Music Video)
Mindeye's Showreel
Made on
Tilda